NCSOFTGlobal Content Center, Content Analyst & Business Development
Oct 2021 – Oct 2025Assessed game investment, M&A and publishing proposals on product competitiveness, market potential, business model and deal terms, and wrote assessments for executive decisions
- Representative case: analyzed the market potential, product competitiveness and business model of a KRW 37B (~USD 27M) equity investment and global publishing deal (signed in 2024), forming the department’s official position, which fed into the investment committee’s discussion
- Searched for candidate studios in Korea and overseas; met with their executives, reviewed unreleased builds on site at Korean studios, assessed business terms and prepared executive reports
- Screened ~340 PC, console and mobile titles as investment, M&A and publishing candidates; wrote 30+ market and industry reports and co-authored executive reports and investment proposals
- Worked on a mobile RPG co-development initiative based on an overseas game IP, in a five-person team including the Vice President, covering the game concept, development direction and business model, CEO approval, selection of an outsourced developer, milestone reviews and an outsourcing structure tied to staged payments. Produced concept images and video drafts with SDXL LoRA for executive reports and partner presentations
- Collaborated with ArenaNet (North American subsidiary) on Guild Wars 3 co-development: concept validation, combat design proposals and prototype reviews at milestones (official announcement)
Intern, market research and competitor analysisJun 2021 – Aug 2021